• Bake Your Own

    New Fit!
    Rad Rufus Baked by local denim dealers Strictly limited 25 pairs

    Ten stores, ten unique versions of our new fit, Rad Rufus, limited to 25 pieces per store.

  • Every pair of Nudie Jeans

    Free repairs Forever.

    comes with a promise of free repairs. And that promise is forever, no matter when, where, or how you got them. Buying a pair of premium jeans is an investment, and since we provide the jeans, it’s only right we take care of the repairs.

  • No one is an island entirely on their own

    Island Life

    is whatever you make of it: a place for recreation or adventure. Pitch your tent wherever you please, accidentally spot a UFO when you’re out birding, hit the beach to catch up on your reading, or why not go for a swim.

New Arrivals

About

  • Philosophy

    Nudie Jeans is based on an idea. This idea is in turn composed of several concepts, beliefs, and a good portion of old fashioned fighting spirit. The pursuit of doing the opposite was one of the main reasons the brand got started, although not an end in itself. It was rather the passion for dry denim that pointed the brand in that direction. The raw, untreated fabric had at the time been falling into oblivion, and it wasn't sought after by the public.

  • Nudie Jeans as a workplace

    At Nudie Jeans, we consider our employees our most important resource alongside our products. They provide the vigor and strength needed for Nudie Jeans’ future.

    The organization at the Nudie Jeans head office in Gothenburg covers all aspects of the business including design, product development, sustainability, wholesale, retail, e-commerce, finance, marketing, supply chain management, customer service, IT and HR.

  • Finance

    The organizational structure below shows the Nudie Jeans company group, consisting of thirteen entities where Nudie Jeans marketing is the purchasing part and all transactions for the production of our products are through this entity. The figures below are for the Nudie Jeans AB group (not including Svenska Jeans Holding, Nudie Jeans Co AB, and Kamgarn AB).

Sustainability

Here Is What You Need

  • Sustainability Report

    For our daily business and sustainability work, we have several policies that serve as a framework and guidance.

  • Social Report

    As a member of FWF we annually report on our performance. In the social report we summarize the previous year and the activities at supplier level. We are transparent about the findings at the social audits and the complaints received at our suppliers.

  • Material Tool

    The Nudie Jeans Material Tool aims to guide our designers and product developers. The Nudie Jeans Material Tool is based on Made-By’s Environmental Benchmark for Fibers and the Higg Materials Sustainability Index (MSI).

FACTS

Reports & Policies

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Journal

Bake Your Own

Denim is always an option,

Later this fall, we introduce a new fit called Rad Rufus. As an exclusive preview, we opened a pop-up pizzeria and invited ten stores worldwide to bake their own. We supplied each store with a menu of premium ingredients, and let them get creative with it.

  • THE DENIM STORE
  • PEGGS SON
  • MEADOW
  • WEDRESSFAIR
  • CRAMER CO

Bake Media

Ten stores, ten unique versions of Rad Rufus, limited to 25 pieces per store.

  • Redcast.

    Organic cotton

    Made In Italy

  • Replica

    Selvage denim

    Made In Italy

  • Status.

    Dry 12.5 oz

    Made In Italy.

  • New fit.

    Rad Rufus

    25 pairs

repair

Free repairs forever

Our jeans are meant to be worn a lot. We use only high quality fabrics and the sewing is top class. But at the same time, denim is not armor. The more you wear your jeans, the closer they get to that rainy day when a rip occurs.

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Recent Posts

  • Recycling cotton fibers is one way

  • Find your closest Repair Shop

  • Repair Partners.

Island

Here Is What You Need

ISLAND LIFE

  • WEEVER ISLAND.

    LIsland life is whatever you make of it: a place for recreation or adventure. Pitch your tent wherever you please, accidentally spot a UFO when you’re out birding, hit the beach to catch up on your reading, or why not go for a swim.

  • THE VOYAGER

    No one is an island entirely on their own. But sometimes, we need to disconnect, venture out into uncharted waters and seek adventure where it presents itself.

Sns

FOLLOW US COMMUNITY

Repair Shops

We don’t call our stores ‘Repair Shops’ for nothing. Just as important as selling jeans it is for us to repair what we once sold. Wash your jeans and hand them in at your closest Nudie Jeans Repair Shop. When they’re done you have a new version of your old favourite. Making your mark on your things adds value to them and make them worth caring for.

Repair Partners

If you feel the moon is closer than any of our Repair Shops, you can look for our Repair Partners. They’re fully equipped and handle your repairs as if you had left your jeans at our shop. Of course they do it for free as well.

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